What matters most in your 409 Valuation

Ensure you get the most accurate, audit-defensible report.

‍

409A Valuations are crucial to a startup’s success. They're not just a compliance checkbox; they're the bedrock of your company's valuation and let you attract top talent in the competitive startup ecosystem. 

‍

As a Valuations veteran, I’ve seen firsthand how equity can be the most powerful tool for attracting and retaining talent — your 409A report helps determine the value of that equity. You want to ensure you’re confident in the provider you choose and that you’ll get the most accurate and audit-defensible valuation. 

‍

How a bad 409A can cost you down the line

409A Valuations can be complex, and a poorly executed one can cost you. The IRS can impose hefty fines for non-compliance, and inaccurate valuations can lead to a cascade of problems for your business down the line. 

Some valuation firms create fully automated reports that rely on an unvetted benchmarking study that doesn’t consider the unique circumstances of your business. A report built using this approach will produce inaccurate results and create more problems for your business in the long run. Even worse, you may get audited and will be forced to revise historical 409As, causing a ripple effect that can jeopardize your company's financial stability and reputation, or delay or prevent a fundraise or IPO. 

‍

At Pulley, we take a different approach. Our in-house team of 409A Valuation experts has established a robust process that allows us to maintain stringent quality controls and provide a level of personalization that automated services simply can’t match.

We don't just punch numbers into a machine and spit out a report; we take the time to understand your business, its unique attributes, and its potential for growth. The methodologies we rely on  are accepted by the audit community — not one of Pulley's over 2,000 409As performed have failed an audit.

Audit-defensible reports with support if you need it

‍

In the event that one of our valuations is questioned, we stand firmly behind our work. We will defend the 409A on your behalf with your auditors, providing an extra layer of security and peace of mind. Our valuation reports have been vetted and passed audits from the Big 4.

‍

Unlike some providers who rely heavily on automation and don’t provide audit support, we take full responsibility for defending our valuations. We deliver a robust, 60+ page 409A Valuation report prepared by a seasoned valuation professional. Our reports outline our process, methodology, and the rationale behind our inputs and results. This comprehensive report provides transparency into our valuation process and eliminates the likelihood of a lengthy audit in the future as a result.

‍

Download our abridged sample report to get a sense of what our valuations look like. 

‍

‍

We believe that your 409A valuation is too important to leave to chance or to entrust to a fully automated system. Our approach combines expert analysis, personalized attention, and a commitment to defendable results. We're not just providing a service; we're partnering with you to ensure the long-term success of your startup.

‍

If you'd like to learn more about how Pulley can support your company with best-in-class 409A valuations, I encourage you to schedule a demo with our team. We're here to answer your questions and show you why Pulley is the right choice for your valuation needs.

‍

Remember, there’s power in equity. A solid 409A valuation isn't just about compliance — it's about setting a strong foundation for your company's growth and success.

‍